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cette's History
Welcome to the luxury world of cette, the leading Belgian hosiery and shapewear manufacturer.
The factory was founded in 1958 in a small village of Flanders at 30 km of Brussels, in a historical textile area.
The brand cette was launched in 1988 and is currently internationally registered.
Today, more than 80% of the production is exported to about 40 countries worldwide.
Since 2006, cette is the licensee of the Original Magic Knickers of the British fashion guru's, Trinny & Susannah.
cette's Mission Statement
cette answers, with the development of perfect styling and sophisticated technology, to the most demanding consumers' requests for fine gauge knitted legwear and shapewear in order to give a confident feeling to the elegant ladies.
cette's Market
Our products are sold by independent retailers, duty free shops, department stores and importers (the brand cette is not sold by discount outlets, food stores etc.).
The largest markets are the different member countries of the European Community, followed by Russia and Japan. Our final consumers are the most demanding ladies who require quality and who consider legwear and shapewear as an essential accessory of their wardrobe.
Largest accounts are:
Inno-Galleria in Belgium
Debenhams, John Lewis, Littlewoods, House of Fraser, Harrods, Selfridges, Fenwick
in United Kingdom
Magasin in Denmark
YKM, Boyner in Turkey
Moskva, Piromaski, Peroski, Gum in Russia
The Company
The Company offers comfort, confidence, competence in terms of:
Products: our company's many years of experience in knitting items in fine gauge guarantees articles that are perfectly suited to their use and are manufactured using high standards in design, production and quality.
Deliveries: the computerisation of the complete flow of our goods from production through to delivery, including direct links with the carriers, ensures swift, correct and secure deliveries (more than 95% service grade).
Customer Service: the defined responsibilities and the high level of knowledge of the whole team guarantee prompt and efficient answers to every inquiry.
Production & Logistics
Thanks to the relocation of the knitting activities to specialised workshops and the concentration of the dyeing process, quality control and packing in Belgium, we can run an extensive range of products with a current capacity of approximately 60,000 pieces a day.
The entirely computerised flow of goods managed by the ERP software Microsoft Dynamics NAV enables correct delivery worldwide on an order-by-order basis within a few days.